Advanced Sales, Digital Marketing & Revenue Growth
Build and optimise campaigns, sales pipelines and revenue-growth systems using practical Nigerian business cases.
What you'll learn
Design measurable acquisition campaigns, assess unit economics, manage a CRM pipeline, build a marketing dashboard and present a 90-day revenue growth plan.
About this course
Move beyond sales and marketing fundamentals to manage customer acquisition, paid media, conversion optimisation and B2B sales execution. This applied course uses fictional Nigerian business cases, commercial calculations and decision-making exercises.
Learn to build measurement plans, evaluate campaign economics, maintain CRM pipelines, forecast revenue and improve customer retention. Each module develops an operational skill through a worked example and knowledge check.
Complete five portfolio assignments and a final 90-day revenue growth plan. This Joche Academy course is designed as a progression from Sales & Marketing: From Beginner to Professional. It does not guarantee employment or imply external professional accreditation.
Who this course is for
- Graduates of Joche Academy Sales & Marketing Foundations, junior marketers, sales executives, business development professionals and founders ready to manage growth initiatives.
This course includes
- 3h 44m of lessons
- 32 lessons across 8 sections
- Downloadable course materials
- Included with your plan
- Certificate on completion, verifiable by anyone
Course content
8 sections · 32 lessons · 3h 44m total length
- Diagnosing a Revenue Growth Problem7m
- Segmentation and High-Value Customer Selection7m
- Offer Economics and Positioning7m
- Channel Strategy and Budget Allocation7m
Material includes
- 32 full lessons, 8 section quizzes, 5 instructor-marked applied projects and a final revenue growth capstone.
Requirements
- Working knowledge of basic sales funnels, marketing channels and spreadsheet calculations. Completion of the introductory Sales & Marketing course is recommended.
Every enrolment includes
- Verified certificate on completion
- Progress tracking & resume
- Community access
₦25,000