Sales & Marketing: From Beginner to Professional
Learn to understand customers, plan campaigns, generate leads, sell ethically and build a practical career portfolio.
What you'll learn
Plan a simple marketing campaign, communicate with customers, track leads and sales, evaluate basic results, and assemble a beginner portfolio.
About this course
Build a practical foundation in sales and marketing using examples from Nigerian businesses. Learn how to identify customers, position an offer, choose marketing channels, and turn enquiries into responsible sales conversations.
Work through guided lessons, knowledge checks, and portfolio assignments. You will practise campaign planning, lead tracking, basic performance analysis, and professional communication. No prior experience is required.
The course awards a Joche Academy completion certificate after successful assessment. It is an introductory career development programme, not an external professional licence or a guarantee of employment.
Who this course is for
- Nigerian beginners, aspiring sales or marketing assistants, freelancers, and small business owners seeking practical customer acquisition skills.
This course includes
- 2h 20m of lessons
- 20 lessons across 5 sections
- Downloadable course materials
- Included with your plan
- Certificate on completion, verifiable by anyone
Course content
5 sections · 20 lessons · 2h 20m total length
- How Sales and Marketing Work Together7m
- Understanding Customer Needs7m
- Choosing a Target Market7m
- Researching Competitors and Demand7m
Material includes
- 20 full lessons, 5 section quizzes, 3 instructor-marked practical assignments, and a final portfolio project.
Requirements
- Basic smartphone or computer literacy, internet access, and willingness to complete practical exercises. A spreadsheet app is helpful.
Every enrolment includes
- Verified certificate on completion
- Progress tracking & resume
- Community access
₦15,000